Monday, November 26, 2007

Diversity in the Workplace

In the case of Booz Allen, I think that steps or programs for a diverse environment can increase communication in an organization. In the Web site, it stated that coworkers could finally support gay and lesbian coworkers because of the program. Tensions between coworkers could be eased by being open about differences. I also think that it is a great way to attract employees or clients because the company promotes diversity.

Sunday, November 18, 2007

Torches of Freedom

In 1928, the President of the American Tobacco Company hired Edward L. Bernays to create an ad/pr campaign for Lucky Strikes cigarette's. Back then, the adverse effects of smoking were not known and Bernays' campaign was a success. The campaign featured posh women smoking Luck Strikes in the streets. By today's standards, however, the campaign would not be considered moral or ethical. It followed the utilitarianism perspective of the greatest "good" for the greatest number of people.

Sunday, November 4, 2007

Enron?

I don't fully understand Enron or what it's business was. Economics has always been too philosophical and intangible for me, which, it seems, was the business of Enron. In the movie, it said that Enron traded energy. I do not see how a business can make money off of this, and in reality, it didn't. Enron created it's own made-up market. No one who actually looked at the workings of Enron would think that it was right. This was one of the major problems in this case. All businesses must be reviewed, but the people who did so turned their heads because they were benefiting from the "projected profit." By looking the other way, the government really screwed up and is partly at fault for letting Enron get away with their actions. From a PR stand point, businesses should make sure that they are receiving and "donating" money to the right people, not the banks who provide your audit or the politician who oversees energy companies.