Torches of Freedom

In 1928, the President of the American Tobacco Company hired Edward L. Bernays to create an ad/pr campaign for Lucky Strikes cigarette's. Back then, the adverse effects of smoking were not known and Bernays' campaign was a success. The campaign featured posh women smoking Luck Strikes in the streets. By today's standards, however, the campaign would not be considered moral or ethical. It followed the utilitarianism perspective of the greatest "good" for the greatest number of people.