truth - Was the hype created by Apple and Steve Jobs truthful? Or was it just normal for the launch of a new technological product? Was the hype based on the truth that the iPhone was really one of a kind or because another company was soon to release a similar product?
humaneness - Has Steve Jobs' response to the critics of the incident sincere or filled with indifference? Was it humane for Apple as a company to let Steve Jobs and his personality be the voice of the company in this incident?
stewardship - Apple's lowering of the iPhone price was uncharacteristic of the brand.
freedom - Apple has the freedom to pursue profit and set prices. Apple also has the freedom to not issue price rebates for products. Customers have the freedom to not buy Apple products and to also not be early adapters.
justice - Was the rebate offered by Apple really justice to the early adapters?
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