ADVOCACY - stewardship because, as a professional, you need to respond how your publics or organization want you to.
HONESTY - truth is being transparent, you may not be completely honest and give all the facts, but the information that you do give is transparent.
EXPERTISE - freedom, you need knowledge and expertise of the rules, ethics and the profession to be free.
INDEPENDENCE - justice, by following the code of ethics, one can gain its independence by being accountable to the code.
LOYALTY - stewardship is being loyal to your publics.
FAIRNESS - humaneness requires fair treatment of all publics, whether the publics are the ones being directly targeted or ones that are indirectly affected by your work
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