Social Networking

Although there are so many social networking sites out there already, I think that the safest way for PR organizations to participate is by creating their own through microsites. Clients can have videos on the microsite where users can re-mash them and post them back only on the microsite. More control would exist over your messages, but the public would know exactly where they are coming from. Other interactive online material for clients can be posted and blogs can be created on the microsite as well. It would be like a YouTube or Myspace for Fleishman-Hillard or Ketchum clients. The main idea is transparency. I think that as long as people know exactly where the messages are coming from - that they are indeed coming from a PR agency, etc. - then the re-mashing of videos and blogs are okay.