Cosmopolitanism and PR

Cosmopolitanism has been my first brush with philosophy. I am not sure that I like it. It seems as if Appiah makes the same point over again and goes in circles to do so. However, I can see how important the idea of cosmopolitanism is in the field of Public Relations.

Considering the backgrounds of every public that you deal with can have positive effects on the practice of Public Relations. It may take more time, when working on a campaign, to figure out the belief system of each public, yet the outcome could be the difference between ethical PR and offensive PR that could hurt the reputation of your organization. Not following cosmopolitan thought could cost your organization important relationships and images that your publics have of your organization that could take years to rebuild, if they can be mended.

In the mix of races and cultures that make up the United States, it is important to keep in mind the idea of cosmopolitanism in our daily and personal relationships. You never know who you may be working with. Just because someone has lived in the U.S. for their entire life does not mean that they do not have the same belief systems as their grandparents or parents who come from a different country or culture. Just because our world is becoming a "global culture" does not mean that we need to lose sight of the individual cultures and beliefs that make everyone different.