Monday, September 17, 2007

Future Relations Between the Dallas Cowboys and the Media

In the article, "A Scuffle, a Stonewall, and a Season: Football Superstar Fights off the Field, but His Team Isn't Talking," it mentions that between the 1960s and 1980s, the Dallas Cowboys had a "long standing tradition of integrity and stewardship." More recently, however, along with many other professional sports leagues, Dallas Cowboys players have made headlines for violence, arrests and drugs. After the "Scissorsgate" incident, I wonder if the stonewalling and lack of information has created a grudge amongst media against the Dallas Cowboys.

Although some say the incident made the media feel stupid for the media frenzy, I think that the treatment of the media by the Dallas Cowboys would create a grudge. By stonewalling the media on this one incident, the Dallas cowboys did not only control and cease a relationship with the media one time, but changed their relationship with the media forever. It seems to me, if I were a member of the media and was treated that way by the Dallas Cowboys, that I would want to find out any future "dirt" on them and publish it in my medium. I think that the incident hurt any sort of trust or reliance that North Texas media may have had with or on the Dallas Cowboys for news. Wince the media did not get this story, the media does not "owe" the Dallas Cowboys any favors.

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